Recent posts on Facebook's new Graph Search
With Graph Search, It's Facebook vs. Facebook – Wired
WiredWith Graph Search, It's Facebook vs. FacebookWiredFacebook announced a series of incremental updates to Graph Search yesterday — as revealed by a peek under the hood — and I think it's a good thing they're doing the feature and user release…..
Facebook May Launch Hashtags To Open Graph Searches Of Related Posts … – TechCrunch
TechCrunchFacebook May Launch Hashtags To Open Graph Searches Of Related Posts …TechCrunchFacebook already has tagging for people, Pages, and location, and could soon allow users to tag their posts with hashtags so they could be more easily indexed …
How Facebook's Graph Search works…sort of – Digital Trends
Digital TrendsHow Facebook's Graph Search works…sort ofDigital TrendsEven though Graph Search hasn't been rolled out to everyone yet, it has managed to become the talk of Facebook lately; and for good reason…
Mobile is EVERYTHING
Really interesting post here from Content Marketing Institute about using content marketing to dominate your business niche. Two of my favourites:
1. Mobile first: Remember when eBay was the online auctions king? Well, today, online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning. And heck, right now, 32 percent of “Wall Street Journal” traffic comes from a mobile device (60:40 phone to tablet).
3. The 20-to-1 model: Todd Wheatland, Head of Global Marketing at Kelly Services, doesn’t create content every day, but when they have a story to tell, they maximize it. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) all from one story idea. So, the next time you begin a story concept for your content marketing program, set your heights on Kelly’s model.
Read the rest of the article for the other points.
photo credit: DavidErickson via photopin cc
Great post here by photographer David Coleman, with some tips for using images on Facebook. More importantly, he gives specific pixel sizes for adding photos to various areas of FB (like your timeline and news feed), and for professional photographers reviews the potential issues of uploading your work.
There are a several different ways of using images and photos on Facebook, each of which has different dimensions and quirks. Some are for design and identity on the user interface, like your profile picture or cover photo. Facebook has made some changes to its image sizes and layout recently, so here’s my updated 2013 version of the guide for Facebook image and photo sizes and types.
See full story on havecamerawilltravel.com
See full story on allfacebook.com
Hashtags are everywhere these days – at least on twitter. But all hashtags are not created equal. Some are almost generic (for example #sport), while others are much more targeted (for example #GreenBayPackers). So what makes a good hashtag. This article explains in-detail the steps to consider.
However, if you want others to join in on the conversation and be able to engage with each other, you have to use a hashtag that is more unique–not something as simple as #marketing or #webinar.
See full story on socialmediaexaminer.com
Great infographic here about mobile marketing in 2013. Think you know which OS is on top? Mobile web vs apps? Differences between countries? Check out the original article for more insights. See the full story on smartadserver.com
Consumers increasingly expect customer service to be delivered via social media platforms. And not only that, they expect it faster than through commercial channels, given the real-time nature of platforms like Twitter, and to a lesser extent, Facebook and other social properties.
So what happens when the speed and reach of customer service requests is put to the test? Find out here:
In a consumer support context, many social CRM systems use sophisticated algorithms to identify, route, and prioritize social help requests in real time. But it’s still up to decision makers to guide these systems to what, when, and how to traffic social mentions. In this article, we delve into what social CRM lessons we learned from the The Great Social Customer Service Race.
The evaluations in the resulting infographic are based on the time it took the ands to respond and the percent of total tweets that received a reply. In addition to the interesting response rates from ands, we also were able to glean 4 important insights on what ands should and should not be doing in social when it comes to dealing with customer service issues.
The article also has a great infographic (below). See full story on convinceandconvert.com
Hubspot have released a new ebook on using Twitter & Vine to attract customers:
Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.
See full story on hubspot.com
Click the image to see how GE is using Vine
What happens when Twitter and Youtube get together and have a lovechild? Vine, of course. Twitter’s latest innovation – essentially a 6 second video tweet – adds new challenges to marketers hoping to cash in on the latest iteration of the little blue bird. Frank Sinton, CEO of Beachfront Media, offers his 6 seconds of ideas in this article from Ad Age:
What brands need to realize is that the 6-second Vine video IS the ad, and just as the 140-character limit for tweets presents interesting challenges for composing useful content, so does Vines’ abeviated time restrictions. Smart brands already have been very active on Twitter in the past few years, cumulating with some pretty impressive strategies surrounding the most recent Super Bowl. Here’s a few ways they can be even smarter by incorporating video via Vine as well:
See full story on adage.com
So you want to leverage your social media users. That’s why you’re there, after all – to not only deliver great content, but get something back in return. And the best way to do that is to create a win-win situation. This article on Forbes explains one way of doing just that.
Enter the consumer. Highly-satisfied customers are a secret marketing weapon for companies, whether they are retailers, manufacturers or in the service industry. Play it right and these and advocates will create high-quality content for you in a variety of ways, without being paid.
See full story on forbes.com